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Tuesday, September 7, 2010

Using Keyword Research to Find the Long Tail Keyword

One of the common mistakes a lot of people make, irrespective of if they are internet marketers or businesses putting a site on the web, is they don't do their keyword investigation in the first instance. Once you have identified a prospective target audience, it is then time to focus on the keywords that will generate the best traffic for the site. This is where a software program known as Market Samurai can simplify everything.

Keyword research is critical in generating traffic. You need to understand what terms people are seeking for online when looking to buy some goods or services. There are many subtle differences too with keywords. Singular terms can produce more searches and therefore traffic, than the plural of a term for example. It is a good idea to ask friends and associates what they would type into Google to get some base ideas for keywords. If you are in business, you are often too close to find some of the other terms some folk might use to find your product or service.

Detailed keyword research forms the basis of your online SEO Services strategy. Sites should be built based on the major keywords you identified in your research. However, if you do your research properly , you will be able to find a range of other keywords that you can use to add additional content on your site . Keywords with lower volume traffic potential are known as the "long tail" . Research shows that 70% of all traffic to a website comes from the long tail and there are considerable benefits in focusing on this area to build content on your site.

For a start, keywords in the long tail will have less competition and therefore you have a great chance of getting high rankings. As a result you can generate traffic to your site. Once on your site, visitors will have the chance to find out more about you and your business, hopefully even join your auto responder.

Another thing that search engines love is fresh and unique content. Posting new blog posts or articles on your site shows the search engines that the site is not dormant. The more content on your site , the more internal links there are back to your home page and the more interesting visitors will find your site . Consequently, you are establishing yourself as an expert or authority in your field.

The reality is that 70% of Search Engine Optimization is quite basic. Good keyword research, fresh and unique content and setting up your internal linking will do much to help you rank better in the search engines. When you add this with putting content out on the web at large to gain backlinks, you are well on your way to decent rankings in the search engines.

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