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Showing posts with label reputation management. Show all posts
Showing posts with label reputation management. Show all posts

Friday, April 15, 2011

Search Engine Optimization


The Fusion of Intelligence and Common Sense

Are you really serious about your business portfolio?

How much return you expect from a web promotional service?

Do you really think that an SEO Expert can bring business lead for you?

Even the best SEO consultant in the industry can guarantee you the ranking with respect to your targeted key phrases!

The billion dollar question is WHEN and for HOW LONG

And…

What would be your financial benefit?

SEO Firm would urge you to ask yourself before making the life changing decision you are going to make. Yes, the absolute power of Search Engine Optimization lies in the comprehensive ratio analysis with respect to your business information dynamics in the World Wide Web. 

Reputation Management

The Ideal SEO Complement and Comprehensive Brand Management

Today, the most common method to find out more about a company is to do a Google search, and evaluate the results. As per the way Google ranks websites many companies are plagued with negative forum posts, articles and other uncomplimentary content about their business.

Online Reputation Management or ORM is, in simple terms - The process of monitoring a brand online, knowing how to deal with any negativity and understanding how you can pro-actively protect your brand via conversation channels.


Online Reputation Management Tools

Blogs, Forums, and Consumer Opinion sites

Consumer complaint sites

Social Network sites support

Complementary co-existence with competitors

Trademark Infringement dealing

Counterfeit Products interception

Counter intelligence implementation

Crisis Management development program

Clearance of negative search results

Saturday, November 20, 2010

How to Get Your Sites Indexed by Google


If you've created a new blog or website recently, you probably want to get it listed on Google as quickly as possible. As long as your site isn't indexed (i.e. listed) on search engines, it will be almost impossible for new users to find your website. This post outlines a quick and simple method for ensuring that every new site you create gets indexed and listed very quickly.


The Wrong Approach

First, let's take a quick look at what not to do, in order to get your site listed. Every search engine has some option for manual site submission. You can find a link somewhere that says something along the lines of "Register your site with Google". This option lets you enter your website's address and basically politely ask the search provider to come by and have a look at it.

Sometimes you'll also see services offering to "Submit your site to 200 top search engines internationally!" or something like that.

Avoid both of these things. Manually submitting your site to a search engine is a waste of time and using a service to have it done is a waste of money. After manual submission, it can take days or even weeks before your website actually gets indexed and what's the point in having your site submitted to hundreds of search engines no one uses?

Here's What to Do Instead

Ok, enough ranting, here's what you should do instead, to get your site listed within a few hours: Place backlinks to your site on highly popular sites.

Why is this a good thing to do? The more popular and frequently updated a site is, the more often it gets visited by search engine spiders. Google sends it's "bot" to those sites every few hours or even more frequently to make sure they have all the new content listed in their search results. Now, if a link to your website appears on such a highly popular site, the Google bot will see that link, follow it and find your site. And since it was linked to from an important website, your website will get indexed soon thereafter.

The Nuts and Bolts of How to Do This

Signatures in Forums
Register with a forum (or use one you're all registered with), write some posts and add a link to your site in the sig-line. Just do yourself and everyone else a favour by only posting interesting and relevant stuff and not doing it in a spammy way.

Bookmark Submission
Sign up with Digg, delicio.us or some similar social bookmarking site and submit your URL to them. The links on bookmarking sites get posted instantly and search engine bots are usually not far away.

Article Submission
Simply write a short article on a topic relevant to your site and submit it to a free article directories.You can place a link to your site in your "bio box", "about me" section or signature of the article. You can even take the same article you wrote and submit it to more than one directory.


Following any or all of these tips, your new site will be listed on Google within a few hours. A word of caution: Don't abuse these options. Don't create a spammy sales-site and submit each and every page to Digg. Don't write a crappy, "empty" article and submit it to article directories. Don't annoy people on the forums by posting irrelevant comments and having an obnoxious collection of links in your signature.

These things will not only hurt your reputation and prevent people from clicking your links, they will most probably also get you banned from the respective sites and with that, you'll lose those backlinks as well.
So, just remember: Even if your main goal is to get the attention of search engines, never forget the actual humans involved in the process as well.

Monday, August 30, 2010

Optimizing your WebPages to Increased Search Engine Rankings

I am here to tell you that the time has come to face your website. Many methods used to increase Search Engine rankings that may seem like rocket science to some, there is a good possibility that some readers have likely avoided dealing with this issue .

If you have the slightest want to actually win in your business, there is no way you should continue to avoid this very crucial process. A high Search Engine ranking for your website is very crucial to your internet marketing online business and making more money.



Optimizing your pages concept for top Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a buy. At least eightyfive percent of people looking for services and goods on the Internet find websites through Search Engines such as MSN, Yahoo and Google.

Search Engine Optimization is all about your page coming up in the search engines in a higher position. The higher your page comes up in Search Engine results , the greater the traffic that is directed or sent to your web site .

You can immerse yourself in all the technical selective information available online to figure out how to optimize your web pages to achieve top rankings.

Or you can look at a few unsophisticated items on your pages, make some minute adjustments, and most likely see improved rankings quite speedily. The initial item you want to test is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage's title bar should include the most important phrases or keywords your company name should be one of them.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important phrases or keywords taken from the page itself.

However, avoid very long strings of keywords , keeping them to six words or viewer . Avoid repeating keywords more than once in the title bars , and make sure that identical words are not next to each other.

The next item to put under your microscope is your site content. Search Engines by and large list sites that contain select content instead of sparkly graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into Search Engines to find your site .

You should try to have two hundred and fifty words on each page, but if this is not proper due to your conception, aim for at least 100 specially chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, The text must be in HTML to allow the Search Engines to be able to read the text and not in graphic format.



To find out if your text is in HTML format, take your pointer and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is named META tags. I know this sounds like something out of science fiction, but it is truly just simple code. Many people conceive that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window.

For example, a META tag would read: META name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings , but any little boost helps.

Lastly, we come to the issue of link popularity. This is a ingredient that is extremely important in terms of Search Engine rankings. Well-nigh all Search Engines use link popularity to rank yourweb site . Link popularity is founded on the quality of the websites you have linked to from your links page.

If you type in "free link popularity check" in a popular Search Engine, the Search Engine will then show you what web sites are linked to yourwebsite . In the case that there aren't many web sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

Basically, this involves contacting prime sites and asking if they are interested in exchanging links with your web site . Don't forget to check out the rankings of the web sites you want to link up with. Link building with popular, quality websites not only boosts your Search Engine ranking, but it also directs more quality traffic to your web site .

Before you go out and hire a Search Engine optimization company , try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. We now fully understand that Search Engine rankings are extremely important for a successful Internet marketing campaign. Don't ever ignore or forget this all important factor in Internet marketing. Keep in mind that the higher your web site ranks in the search engines, the more quality customers will be directed your way.

Sunday, August 8, 2010

The Importance of Website SEO and Onaway Links



















Search engines make take advantage of of spiders or what is sometimes called as "crawlers" that continuously search the content of multiple websites and rank them according to seriousness. The secret of getting searched by these spiders is if there are other websites, preferably considered already as critical method web pages that url back to your website. These backlinks out what other blogs contain. Having back links coming from great online pages will lead the spider to yours and will make them list you in the search engines. Thus, hyperlink creating is essential in providing you with free traffic.

Agreeably, weblink increasing tasks take a lot of time, however, you can easily not afford not to do this, if you would like to succeed in the competitive world of creating traffic. This is why most website owners pick and choose to use outsourcing for their weblink creating to a decent SEO company, which frees up their time to focus on their products and services.

If you aim to do link increasing on your own, here are some suggestions on processes you are able to produce some inbound links to your site for free:

1. Decent content

As most webmasters see by now, decent content is the key to making your readers come back to your website. When there is content that is relevant to your niche, your website will be considered an authority on the subject, and traffic is created from your loyal followers.

2. Blog commenting

Take aspect in blogs and discussions that relate to the niche you are in. Provide useful information and one-way links planning to your website. This is one great way to get free traffic and get hold of more top notch inbound links. This will help you build your expertise and promote your website.

3. Report Directory Submission

Article marketing is another way to drive search engine traffic to your website. You also find one way links free of charge. Form articles and submit them to guide directories with high PR. Your articles should be concise and relevant, and should be thoroughly categorized to help the search engines acquire them.

4. Social marketing

Social marketing involves making try of social networking online websites to promote and distribute your content, thus creating a viral phenomenon. This will result to more inbound backlinks to your internet site and higher search engine traffic. The content should be valuable to your network. Make your network as far-reaching as possible. The bigger your range, the more viral potential your content can easily have.

5. Reciprocal backlinks

You may come across web-sites whom you are not competing with yet unfortunately still belong to the same niche and ask if the owner will agree to do some reciprocal linking. This is where you exchange hyperlinks with other internet sites. Make sure to always check if your link remains active. Choose wisely and do not merely weblink with anybody. Your search engine traffic will rise only if the internet sites are valuable. Remember that superior quality is better than quantity when it comes to this.

Website link building up is an essential component of web optimization. Consider this as an active plan - you'll get hold of more search engine traffic if you acquire new back-links every week. You will be better rewarded the more effort you put into this. The results may take time still your patience in building search engine traffic will surely pay off.

If you wish to get hold of the most out of your time backlink establishing, hire an SEO Services company that understands your business and are able to help you achieve a great search engine google page rank at the least time possible.

Friday, July 16, 2010

How to Improve the Quality of your Traffic with Social Bookmarking

Targeted traffic is the one essential life-giving ingredient for any online business to survive and be profitable.
You can easily find dozens of ways to get traffic to your site, but you'll quickly find out that not all of them are long term traffic solutions. When you think about it, when the whole 'Web 2.0 thing' hit the net it changed the way everything is done on the net. The importance of social communities online and their bookmarking sites became evident and clear. These sites drew heavy traffic from all corners of the Internet and turned into a content magnet. Webmasters realized the potential and started to use them for traffic by submitting quality content that users want. As this process snowballed, even more traffic was created to these sites and even more content was created and submitted. So we'll discuss more about this Web 2.0 phenomena and what you can do to use it in your own business.
A word of warning though as ever before you engage in any Internet marketing task, remember to keep focusing on your keyword, the ultimate aim of SEO target marketing is to bring back relevant, high quality traffic to your site. These keyword are essential and relevant in any
Always, always make sure the very first paragraph of any article is written well and captures attention.
You'll be making the strongest first impression on your readers with that paragraph, and many will either continue to read or just walk away. You might have the best headline and description but when the user actually lands on your page and finds the first paragraph crooked, it's not a good sign. It requires that it's uniquely your voice and does enough to capture attention.
You'll find that the freshest news and information receives the best responses from people. And just don't post anything that the world already knows about, something very much well known. The reason people browse throughs social bookmarking sites is to find something new, something they can use now. When you bring in content that was never shared before, you will not only get lots of votes from the other users, but also long term traffic. Besides this, before you submit anything to these sites, make sure you check your facts. It will just create problems and cause embarrassment for you.
For those internet marketers who think they can bypass the interaction stage by creating multiple accounts to promote their own pages, then stop and think first. You are by far the first to come up with this idea, which is why all the sites track IP addresses from every submission and recommendation. If you are going to do this, you need to be organised and use a network of proxy servers, not just one - the country is not important so you could use a network of UK proxies as long as they have multiple IP addresses.
And another important consideration is submitting your content at the best times. When you submit content, you'll notice that you really only have a window of opportunity to get to the first page in about 24 hours time.
So you'll need to take that into consideration and think about when your target market is online and present. Your bookmark can become pushed down by more recent bookmarks if your market arrives too late. The most accurate way to determine your best times is by repeated bookmarking to see how your market reacts, if they're online. If you are looking for a way to get targeted traffic and a better search engine rank, social bookmarking can help you out quite a bit. If you remember these guidelines, you'll make the most of your social bookmarking efforts and avoid some of the common pitfalls. The trick is to plan out a good strategy ahead of time and then put it to work.

Tuesday, July 6, 2010

Submitting Your site to Research Engines


If you have a web-based company or if a significant portion of your respective small business is accomplished on the web via your site, then the best advertising and marketing is carried out by submitting to a search motor. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, even though, maybe effective in a little proportion.

Beware of corporations that promise automatic submission of your site to hundreds of lookup engines which are but only false promises. The greatest method to submit your site for research motor ranking and inclusion is always to do it yourself or to hire an expert to perform it manually, by contacting the look for engine organizations and directories.

Prior to you begin to submit your website to research engines ensure your websites are thoroughly designed to the professional high quality using the correct key words, very good graphics and pictures and the relevant content. Don’t submit internet sites that are incomplete. While submitting to a search engine, make sure to offer data about your site, keywords and any other details that may perhaps be pertinent, including the name and contact data of your respective company.

Much more submission to seek engine organizations doesn't guarantee that your site would be immediately listed and the ranking will be high. Because you can find thousands of new internet sites coming up every single day and it may well take quite some time before they take up your web page for review by human editors. One crucial factor to remember while submitting web site is to include a site map of your website which makes the crawling effortless for the web robots. Look for engines like google.com’ hardly considers submissions without sitemaps.
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