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Monday, August 30, 2010

Optimizing your WebPages to Increased Search Engine Rankings

I am here to tell you that the time has come to face your website. Many methods used to increase Search Engine rankings that may seem like rocket science to some, there is a good possibility that some readers have likely avoided dealing with this issue .

If you have the slightest want to actually win in your business, there is no way you should continue to avoid this very crucial process. A high Search Engine ranking for your website is very crucial to your internet marketing online business and making more money.

Optimizing your pages concept for top Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a buy. At least eightyfive percent of people looking for services and goods on the Internet find websites through Search Engines such as MSN, Yahoo and Google.

Search Engine Optimization is all about your page coming up in the search engines in a higher position. The higher your page comes up in Search Engine results , the greater the traffic that is directed or sent to your web site .

You can immerse yourself in all the technical selective information available online to figure out how to optimize your web pages to achieve top rankings.

Or you can look at a few unsophisticated items on your pages, make some minute adjustments, and most likely see improved rankings quite speedily. The initial item you want to test is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage's title bar should include the most important phrases or keywords your company name should be one of them.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important phrases or keywords taken from the page itself.

However, avoid very long strings of keywords , keeping them to six words or viewer . Avoid repeating keywords more than once in the title bars , and make sure that identical words are not next to each other.

The next item to put under your microscope is your site content. Search Engines by and large list sites that contain select content instead of sparkly graphics. The text on your site must contain the most important keywords - the words that potential customers will be typing into Search Engines to find your site .

You should try to have two hundred and fifty words on each page, but if this is not proper due to your conception, aim for at least 100 specially chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, The text must be in HTML to allow the Search Engines to be able to read the text and not in graphic format.

To find out if your text is in HTML format, take your pointer and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is named META tags. I know this sounds like something out of science fiction, but it is truly just simple code. Many people conceive that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window.

For example, a META tag would read: META name="keywords" content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings , but any little boost helps.

Lastly, we come to the issue of link popularity. This is a ingredient that is extremely important in terms of Search Engine rankings. Well-nigh all Search Engines use link popularity to rank yourweb site . Link popularity is founded on the quality of the websites you have linked to from your links page.

If you type in "free link popularity check" in a popular Search Engine, the Search Engine will then show you what web sites are linked to yourwebsite . In the case that there aren't many web sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

Basically, this involves contacting prime sites and asking if they are interested in exchanging links with your web site . Don't forget to check out the rankings of the web sites you want to link up with. Link building with popular, quality websites not only boosts your Search Engine ranking, but it also directs more quality traffic to your web site .

Before you go out and hire a Search Engine optimization company , try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. We now fully understand that Search Engine rankings are extremely important for a successful Internet marketing campaign. Don't ever ignore or forget this all important factor in Internet marketing. Keep in mind that the higher your web site ranks in the search engines, the more quality customers will be directed your way.

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