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Wednesday, September 29, 2010

About Search Engine Optimization to Improve your Site's Ranking

If you are learning about search engine optimization to improve your site's ranking, you're on the right track. We will be looking at some of the SEO mistakes that less experienced marketers often make.

Visit my SEO site for more useful articles like this one Search Engine Optimisation. From an SEO point of view, it doesn't do you any good to fill your pages with eye-catching i mages if there's little written content present. You can certainly use images that improve the way your site looks, but keep in mind that they don't help much from an Local SEO Services point of view.

What the search engines value is original content, so make sure you have enough of this on your site. Do use images, but only where you think it is necessary. A site that is overloaded with images, aside from not being well optimized, will also tend to be slow. However, if you really can't do without images and really want to have them on your site, don't forget to include your main keywords in the ALT tag of your images. Images by themselves are invisible to the search engines, but the tags can be read. The best way to deal with this is to try and replace most of the images with something that's worthy to read and also has your keywords in it. Since the search engines still favor content, this should be your priority.

Forgetting to focus on your page's title and description is another simple but serious SEO mistake many marketers make. The title and a one or two sentence description is what anyone will see if they find your site in the search engine listings.

This is the first impression that your visitor will get even before hitting your website. Try to summarize the purpose and advantages of your site in the title and description to attract visitors. You can't afford to ignore this, as you only have this short space to motivate people to click through to your site. Besides that, search engines have really evolved in the past few years and have become really smart when it comes down to ranking sites. They no longer take the meta tags as important but depend more on the title and the content of the page.

You'll also want to make sure that your site's content is search engine friendly. too. You need to have your targeted keywords embedded in it and at the same time make sure that the content is original and unique. Search engines love content that is updated on a regular basis. Thus, you'll want to make an effort to continue adding content.

If you take the time to learn about SEO before you go ahead and do something, you will avoid the type of errors covered in this article. Not making such mistakes can go a long way in bringing you success at SEO.

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