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Thursday, September 30, 2010

Top 3 SEO Mistakes to Avoid

Google is a household name in many countries, and when you need some information people will be quick to tell you to, "Google it." If you have a website and you don't see it in Google, then you need to do something about it. The internet holds more information than any other one of man's inventions, so this calls for a complex yet easy to navigate structure. Google, Yahoo, and Bing are the three largest search engines who are now responsible for hosting almost all internet searches and also making sure that we can find what we are searching for. If you want visitors to your site then you must learn some basic site optimization techniques. SEO or search engine optimization is a lifesaver for those of us who don't have a huge budget to pay experts to advertise our sites for us. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn't know any better to be able to tell the difference. Following are three of the most common mistakes that can cause your site the most harm.

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SEO takes time because you have to build a good reputation with the search engine. If you are patient then you have found an excellent method to work with. The outcome of sticking with it will be a boatload of traffic. Are you ready to hit the first page for keywords that get thousands of searches per month? There is no secret technique to get on the first page, the same fundamentals apply that have been the same for a few years, good keyword research, onsite SEO, fast loading, quality link building, and unique content. Don't make the mistake of stealing the content from other websites, it's not ethical. If you just copied content from someone else, it's not going to do you a bit of good. While you may get away with it at first, eventually people will understand that you're plagiarizing. The largest downfall is that the search engines have figured out how to get around this, and they can recognize content that's been duplicated. Your site will stick in the filter that's reserved for double content and that will not rank you very high. That's why you always want to ensure that you utilize text that is appealing to readers and search engines alike.

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Once you have everything setup your main priority should be to get incoming links but don't get too many at once because you will get penalized for spamming. Many people will lie to you and say that by getting thousands of backlinks at once to your new site you will get to the first page and stay there. Don't be fooled, the search engines know better than to fall for such a silly trick. Are you willing to get your brand new site sandboxed and de-indexed because you didn't have the patience to build your links naturally over time? The big secret is to build links slow and steady.

Who knew that Local SEO Services was such a simple beast to tame? The more you practice optimizing your site, the better results you will get. Strategic internal linking helps more than people realize so don't forget about improving it.

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