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Thursday, September 16, 2010

Reputation Management and Article Spinners

When I speak about blogging to entrepreneurs, the question about article spinning typically comes up. Stressed out business owners are looking for a quick fix in their social media marketing plan to boost their SEO rankings. The numerous content supply sites promise you hundreds of articles scripted by professionals in your industry at a inexpensive price. For many, it seems like the answer to their plight. Until they read them. Dissatisfied with the content they paid for, they make another investment in article spinning software hoping to breath new life into the dreary words.

There is no doubt you should publish articles on the Internet to reveal your products to your target customers. But keep in mind, quantity does not replace quality. Especially if you are running an online business, the best way to help people learn about it is by giving away information about the products and services that you offer. Most articles in the Internet are meant for this purpose, and you’d better be good at it if you want your business to stand out.

Its a tough job creating tons of articles with high-quality content, and this is the probably the reason why more and more online marketers rely on article content spinners.

What is an article information spinner?

Spinning the article means rearranging the words and sentences of an original article in order to micturate at least ten to twenty unique articles.

At first glance, it appears you can disperse as many articles as you want all over the web without worrying about being punished by search engines for establishing twinned contents.

When you spin contents, words are usually converted into their other synonyms, and article spinning sites tout the construction of individual sentences is rearranged in such a way that it does not disrupt the original flavor of the articles. But does it?

Main rule of thumb: Your blog is what you use to build credibility.

Make sure whatever articles you're putting out on the internet show your ethics and professionalism. Potential customers or clients are looking at your website, blog, or news feed and making a decision based on content whether or not to do business with you.

though article spinners can help create lots of content from one article by using synonyms, make sure you read the article before publishing it to the web. English is the toughest language in the world to master because of the intricacies and inconsistent rules. In what language do people recite at a play and play at a recital? Ship by truck and send cargo by ship? Have noses that run and feet that smell?

Try spinning a few of those examples and you can see how using the wrong synonym will wreck havoc on the article you took such pains to write.

I'm not saying that using an article spinner is bad. When used in conjunction with good common sense, article spinning software can save you mountains of time. Just remember, if article marketing is part of your social media strategy and you use an information spinner, do a little editing before sending it out into the world wide web.

Article marketing helps build your credibility in the marketplace. Don't let an article spinner ruin your reputation.

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