Saturday, November 13, 2010
As and when folk think of SEO, we most often think about the usual strategies: building links, keyword stuffing, you know, the works. But, search engines like Google do a substantial amount of adjusting regularly - the revised algorithms you are often being told about. It's to keep unscrupulous search engine optimization experts from gaming the system. When search engine companies change their system, it doesn't mean the end of the world for us white hat seo folk, fortunately.
we just have to switch our ideas around, and a fresh challenge here and there can't be all bad, right?
So then if you're feeling particularly up to the challenge, here are several search engine optimization improvements you can consider when constructing your next site.
Employ user- generated topics after the sales page - User-generated content, or UGC, helps to grow natural search for every web site. UGC is often used in sales pages, though if you place them in other pages, you can drive traffic to all sorts of web site.
Show the search keywords that pointed to that web page - I like using this trick. There's a Wordpress Blog plugin available that lets you automatically note the incoming keyword search terms that pointed to a blog post.
Can you imagine how powerful is that elementary approach?
Search engine friendly internal search URLs - apparently, a lot of time and work is spent on refining the external URLs on a website to make them friendlier to search engines. Now, imagine if you also make your internal search pages much SEO friendlier - implementing a meaningful pattern to your search page URLs - can mean that you can get entirely unique content.
Improve web site speed and remove errors - this is a no-brainer, of course. you all know that search engines give out penalties for slow-loading and error-laden websites, but how often do folk encounter a slow web site? Plenty of times, I'm thinking. Don't forget to put aside a bit of time in giving much-needed website maintenance for your websites. It's going to be great in the long term.
Keep an eye on your homepage title in Google's SERPs - Google has a tendency to pick the most appropriate text to show in your title snippets. Now and then, your homepage title in SERPs comes out really awful. I know. I just checked one of my websites and it didn't come up in SERPs the way I hoped for. To prevent this, you can use the NOODP meta tag. It's employed to prevent Google from using the DMOZ listing in SERPs, but it also works well even if you have no DMOZ listing.
It is not the easiest job to come up with a search engine strategy, especially right now, in a landscape that keeps on changing a lot. But that's also the beauty of search engine optimization - the constant way things alter and grow means that you'll routinely be on your toes devising a fresh strategy and that means you are not going to do the same tedious, repetitive thing every single time. I hope this has helped you in thinking up about a new strategy!
For more SEO strategies and advice, visit my webmaster articles center at Webmaster Software.