Many web site owners know what seo is and know how to apply it to their websites. These folks create key word focused pages, buy into paid directories, submit to free directories, write articles, post in forums, and even comment on blogs. Unfortunately they make a few key mistakes that leave their sites left behind when it comes to search engine rankings. I wrote this article to discuss some of the common mistakes that web masters make so that you can try to avoid them.
Firstly, web site owners must recognize that every page on their site matters. This means that if you build a web page you need to either optimize the page or set it up so that the spiders do not crawl the site. You can stop them buy using a robots text file and by making links no follow. Just Google “robot text file” if you need help figuring out how to do this.
Those that wish to let the search engine spiders crawl their pages need to optimize those pages for the spiders. This means that if you have a product page that doesn't have any major key words, you should still optimize it anyway. As long as this page is listed in the search engines then it can pass its page rank over to your other pages. It will also be able to rank for long tail key words which will bring you extra traffic you weren't counting on.
The first things that can be done to optimize the pages are to add in Meta descriptions and title tags. You will also want to put a key word in the heading and into a text link. Also make sure these pages have a sufficient amount of content. A page with only 25 or 30 words is probably not going to be listed in the search engines.
Another problem web masters have is the habit of creating a lot of links to get great search engine rankings and then stopping as soon as they do. You need to have a seo strategy that involves maintenance link building as well as page ranking link building. You'll need to continue to build links to your web site to stay in the search engines.
Those that don't have the time or patience for lifelong link building can always hire the professionals to do it for them. There are many companies out there that will help you keep your pages listed highly in the search engines. You'll need to make sure that you choose the right company that will come up with search engine strategies that keep you in the search engines for the long haul.
Companies that quickly build cheap links using black hat techniques will end up being ineffective. These companies should be avoided, hiring these types of unscrupulous companies is another seo mistake that many people make. They feel that they can just go out and hire the cheapest company they can find to build links. Unfortunately for them this strategy never works out in the long run.
I hope you enjoyed reading this article on seo mistakes. We'd appreciate it if you would link to this article from your web site.
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